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Drew Barrymore’s New Beauty Line is Bringing Back the ’90s


Drew Barrymore has debuted a new beauty line. (Photo: Into the Gloss)

I’ll always remember when I first became a Drew Barrymore fan: it was 1998, and the free-spirited actress pranced down the red carpet with daisies in her hair. It seems fitting, then, that Flower is the name of her new beauty line, which just launched in Walmart stores nationwide and online. The full collection features a whopping 181 products, and it seeks to fill a gap in the beauty market: luxe formulas and packaging that are available at drugstore prices (most items are less than $10).

As Drew recently explained to Into The Gloss, the brand won’t embark on a major advertising campaign—instead, it will invest in product creation. Catch a glimpse of Drew’s new line after the jump, and learn about the decade that inspired her!


A selection of Flower products, all tested and approved by Drew. (Photo: The Cut)

While testing and developing the makeup shades, Drew was fueled in part by ’90s nostalgia. “I’m dying to bring back the nineties…First of all, you want a toffee lip liner…I made all of the lip liners with our lab so that they wear really well as lipstick, too—which, again, is really nineties. That’s what we did in the nineties; we wore lip liner as our lipstick!” she explained.  

If I ever find myself in a Walmart (say, on my next trip home to the suburbs), I just might pick up a Drew-approved lip liner or two. What do you think—are you excited to try Drew Barrymore’s new beauty brand?


Find more lip products (and plenty of other goodies) in the Birchbox Shop

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