A classic Russian nesting doll (so cute, right?) and a color-enhancing shampoo from Brooklyn-based amika might seem like two polar opposites. But both have roots in Siberia, Russia’s mysterious and frosty tundra. Though it’s best known for its freezing temperatures, this expansive region is home to some of the most diverse plants and herbs on the planet. Thanks to the abundance of greenery, Siberia is (funny enough) the source of the hair industry’s hottest ingredients: sea buckthorn berry oil or obliphica oil which packs a rare mixture of omega 7 acids and the vitamin C levels of 15 oranges. The combination leaves locks shiny, glowing and gorgeous.
Luckily, there’s no need to brave the permafrost in search of the magical elixir since amika’s hair experts have made it the key ingredient in their lush Color pHerfection Shampoo.
The shampoo is especially great for color-treated hair since the sulfate-free formula balances out your hair’s pH levels, and keeps dyed hair brighter and true-to-hue for longer. As soon as you start rubbing it into your scalp, you may notice that the gentle formula won’t work into a rich lather in the same way that other shampoos do. Don’t fret, though! Zero bubbles means you aren’t scrubbing away your color as quickly as you normally would. Plus, this velvety-to-the-touch shampoo immediately seeps into each hair follicle, cleansing roots while leaving behind healing omega acids and vitamins to repair split ends or damage from over-processing.
An extra yummy-smelling bonus? The formula’s scent—the same airy, sweet fragrance found in the brand’s other products, which comes from a dose of wild cherry extract. We can’t seem to get enough of it.