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Matte Makeup is About to Have A Major Moment

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For several seasons, the word “dewy” was omnipresent among makeup artists backstage at Fashion Week. But for spring 2013, there’s been a shift. From skin to eyes to lips, the matte finish is having having its moment next season—and this is matte like you’ve never seen before.

Take Bobbi Brown’s new Creamy Matte Lip Colors, for instance. The texture of these highly-pigmented shades isn’t the least bit drying or stain-like. In fact, they’re hydrating and glide on supersmooth. And unlike traditional matte lip colors, these don’t highlight every imperfection—a major bonus. 

For skin, instead of thinking about a matte achieved by applying powder, there’s a new objective: a velvety finish. One of the easiest ways to achieve it is to rely on a mattifying tinted moisturizer like Jouer’s Matte Moisture Tint (MMT). Unlike its counterpart, Luminizing Moisture Tint (LMT), MMT offers slightly more coverage and also curbs shine with the help of silicone. The formula is so light, almost whipped, you’ll love how easy it is to apply. 

When it comes to eyes, non-shimmery shadow is nothing new. But given that hues like aqua and sky blue will be all the rage this spring, they must be matte in order to look grown up (and not clownish). And if you don’t believe that you’ll ever be able to pull off blue shadow, just take a gander at the gorgeous eye makeup backstage at Tibi. You’ll be surprised just how fresh and wearable this bright shade can be. 

Are you excited for a departure from dew and shimmer? How are you going to wear matte makeup this spring? 

-Meredith 

Our favorite matte stila shade for winter? Pewter.

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