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Charmed, I’m Sure: Why Juicy Scents Are My Vanity Staples


For as long as I can remember, my vanity has always been a work in progress, but my prized perfume collection is definitely a permanent fixture. When it comes to selecting a scent, a perfume has to pass the initial sniff test—but the bottle’s lovely details (or lack thereof) determine whether it will ultimately win a spot on my vanity.

That’s how I came to amass a trio of Juicy Couture perfumes among my vintage trinkets and flea market finds. I’ve previously gushed about the brand’s scents, but you might be surprised to know it’s the elegant heavy-cut glass bottles and cute accents that have turned me into a sworn convert. 

Inspired by vintage decanters, each fragrance features adorable charms that embody the spirit of the scent. The bold Viva La Juicy instantly grabbed my attention with its satin fuchsia bow and gilded nameplate. I keep it next to the latest Juicy scent: Viva la Juicy La Fleur, a floral update on the original with cool pink graphic elements.

Rounding out my collection is the original Juicy Couture, which is bejeweled with an antiqued carved crown, a classic J charm, and a vintage safety pin. These charms are as sweet as the perfume’s blend of passion fruit, rose, and vanilla notes. Bonus: the charms are strung on a necklace chain, so I can wear them along with the scent when I’m not displaying them on my vanity.

Like all great vanity treasures, there’s a rich history behind charms, as I discovered while scouring the internet. Medieval era knights adorned their armor with charms, and Queen Victoria created a fashion craze by boldly displaying a bracelet packed with charms (gifts from future husband Prince Albert). In 1889, Tiffany and Co. introduced their signature charm bracelet—a collection of links with a single dangling heart.

What’s the most cherished item on your vanity?


In a perfect world, our vanities would always look this chic—and preferably overlook the Avenue des Champs-Élysées. (Photo:


Whether your style is classic or flirty, find your signature scent with our helpful guide.

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