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Dispatch from Hong Kong: We’re at Cosmoprof This Week!

Two Birchbox staffers are in Hong Kong this week to find the best new Asian brands. (Photo: National Geographic)

We pride ourselves on sourcing the coolest global beauty brands at Birchbox, even if it means we have to fly across the world to find them. Since many of the most groundbreaking beauty innovations come from Asia (hello, BB cream!), we’re always on the lookout for cool brands from the Eastern hemisphere. Earlier this week, Leah and Miko, two lovely ladies from our Beauty Partnerships team, left for Hong Kong to attend the annual Cosmoprof trade show. This international convention (which also hosts events in Las Vegas and Bologna) features companies from the Asia Pacific region showcasing their latest wares to industry insiders.

Till Friday, Leah and Miko will be at Cosmoprof scoping out new brands to feature in future Birchboxes, and here are just a few that they’re excited to see:

  • Huroo Huroo: This Korean brand makes skincare and makeup in a range of technicolor-bright shades (we love the look of the baked shadow palettes).
  • Absolutely Gorgeous: Natural and organic skincare is getting a makeover thanks to this Aussie brand, which uses indigenous plant extracts in its products.
  • Rachel K: Best known for their mineral-based CC cream, this brand is the creation of beauty queen Rachel Kum.

Keep an eye out for more dispatches from Leah and Miko. And tell us: what are your favorite Asian brands? We’ll see if we can find them at Cosmoprof!


Learn more about Dr. Jart, one of our favorite Korean beauty brands.

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