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Red on Red for Fall, Courtesy of Rita Ora

Jay-z’s protégé Rita Ora looking gorgeous in rouge at MTV’s European Music Awards. (Photo:

If there’s one celebrity I look forward to seeing strut the red carpet, it’s rising star Rita Ora. Her attitude is refreshingly irreverent, and so is her style. As a huge fan of crimson lipstick, I loved that Rita rocked bold red lips on Sunday night at the MTV European Music Awards. I often use red lipstick to brighten up my shadowy fall wardrobe, but Rita’s head-to-toe crimson look inspired me to double down on red.

Deepica shows off her Rita Ora-inspired look (left), alongside Creative Manager Charlie (center) and Community Manager Rachel (right).

When I came into work yesterday, I noticed that I wasn’t the only Birchbox staffer following Rita’s lead, too. Red provides the perfect complexion pick-me-up for those of us with darker skin. But as you can see it also works wonders for fair ladies, electrifying blue and green eyes.

What do you think of matching a red lipstick with a red outfit?  Too monochromatic?  Or the perfect way to amp up a fiery holiday frock?


Not sure how to rock a crimson lip yourself? Here’s how to apply a flawless red lip.

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