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Plus-Size Bloggers Are The Fashion Industry’s Newest Stars

Nicolette Mason, a fashion blogger and Marie Claire columnist, shows off a self-styled outfit. (Photo: Nicolette Mason)

In the world of high-end fashion, a plus-size model is pretty much any woman who shows the slightest hint of curves—hence why Kate Upton has occasionally been classified in this category. Glossy lady mags and other mainstream media outlets have a bad reputation for over-featuring particularly thin women. If you wear anything above a size 2 (the average American woman is a size 12-14), it can sometimes feel impossible to find a model who shares your body type. 

Now a new breed of bloggers are increasing the visibility of plus-size women in fashion. The New York Times reports that independent plus-size fashion bloggers are gaining a following by showcasing their ability to dress in on-trend outfits that show off (rather than hide) their bodies. 

These curvy bloggers were first thrust in the spotlight when Gabi Gregg, who hails from Chicago and wears a size 18, shared a photo of herself wearing a black and white bikini. The ensuing attention caused the bikini to sell out online and earned her an invite to The Today Show. Gregg is just one of the hip twenty- and thirty-something bloggers who are inspiring plus-size women to experiment more with style trends (others include Brooklyn-based magazine writer Nicolette Mason and Melissa “Mellie” Davis behind The Fat Apple NYC). Rather than settling for unflattering cuts and shapeless silhouettes from dedicated plus-size lines, these bloggers are rocking fashionista style—a feat that requires innovative pairings of everything from thrift store finds to separates from Forever 21. 

"“Retailers seem to think that once you are over a certain size, you don’t care about fashion and want nothing more fashionable than yet another midlength mock wrap-front jersey dress in an ugly print,”  blogger Diane Dennis told the New York Times.

We love when women of all shapes and sizes express their unique sense of style, and we’re glad that curvier women are starting to become more visible to the public eye. At the same time, we think the fashion world has a long way to go before top designers start debuting plus-size lines, though some progress is being made thanks to the input of celebs like Adele.

Do you think that plus-size fashion bloggers have the potential to disrupt the industry?


Interested in more plus-size fashion advice? Check out these guest posts from Melissa Davis of The Fat Apple NYC.

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