Model at yesterday’s The Lake & Stars presentation.
The Lake & Stars, the fabulously chic lingerie line, hosted its Fall 2011 presentation yesterday in Chelsea, and aside from making me want to go out and buy myself some high-fashion underthings, it convinced me that this whole messy hair trend is the hot new thing. I asked lead stylist, Maria Kovacs of TIGI, what prompted the deliberately piecey, side-banged coif that the models were rocking. “The concept is sexy in a strong way, sexy for yourself and not for your boyfriend,” said Kovacs, “so we thought about what would still make it look modern and we decided it was all about the texture in the outlying silhouette.” Texture indeed! A pictured doesn’t do these tresses justice, but there wasn’t an ounce of polish or sheen anywhere—which was the intention, Kovacs pointed out. “All of their hair is really rough, none of it is really shiny” she said. “The idea was working products and layering products into their hair to create a matted kind of feel, which is what takes it away from being too retro or old-fashioned.”
To get this undone, heavily fringed look, Kovacs and her team used a cocktail of products. Using Catwalk Your Highness Thickening Gel Creme, they applied texturizer from root to tips to really give the hair that matte finish. (Not that this made it sound super appealing, but Kovacs affectionately referenced to the creme as “dirt in a can” - an easy way to turn clean hair into sexy second-day hair.) Next, they sprayed Catwalk Your Highness Root Boost all over the head, especially concentrating on the roots, and finger dried the hair to really lock in the volume. Then, after creating a deep side part, the hair was divided into two sections, top and bottom, and both were given a heavy dose of Catwalk Sleek Mystique Look Lock Hairspray. The top portion was then fastened into a half moon shape on one the side of the head and a few front pieces were pulled out to create the side-swept bang look. Finally, the bottom section was twisted into a messy chignon—and voilà, you have the illusion of an edgy bob.