I’ve been on a serious bold lip kick lately. It’s one of the easiest ways for me to feel primped when it’s overcast and grey, like today in New York, without putting in a ton of effort. (Admittedly, I have yet to fully master the deep plum lip for fall). So imagine how excited I was when this line of pretty lipglosses from Armour Beauty found their way to my desk yesterday—with three extra-pigmented colors in tow.
This niche brand was founded by rocker, model, and new mom Theo Kogan, when she realized she couldn’t find a lip shade that would stay on no matter how raucous her performance on stage. Thus, these long-lasting hues were born. But aside from their super-powered sticking ability, we love that they’re all paraben-free and formulated with an ultra-moisturizing base that includes shea butter, avocado, mango, olive butters, and vitamin E. Here’s a peek at how they look out of the bottle:
Do you have another vegan-friendly brand that you’re loving?
Curious to try the bold lip trend? Here’s how to apply a flawless red lip.