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Dannijo Fall 2011 Presentation: Wild West Beauties

This month we’re spotlighting sisters Danielle and Jodie Snyder, the cool co-founders of It jewelry line Dannijo, as our latest Birchbox Crush. I remember when the duo was just getting their start back in 2007 (I was at the event where the released their very first capsule collection), and they have been blowing up ever since. Seriously, you can’t read through any major magazine without coming across at least one of their stunning pieces. And two nights ago, the duo took their next major step towards designer stardom: Their very first presentation during New York Fashion Week.

Of course, the baubles were lovely (big congrats to both ladies!), but the beauty looks were equally as enticing. The collection’s theme, the pastoral frontier of the Wild West fused with the shameless opulence of the Roaring 20s, largely dictated the models’ hair and makeup. The lead hair stylist on the scene was James Vides, of Sally Hershberger's salon, who prepped a model as I chatted with him. “It's all about getting texture in there: using a double barrel curling iron for wave, then brushing it out, and teasing it,” said Vides of the technique he was using to achieve the poofy, voluminous coifs. (Side note: Love those messy braids!)

Similarly, the makeup was all about bohemian-chic simplicity. Artist Kim Do of Jouer, one of our fave brands here at Birchbox, was on hand to give models their fresh, dewy looks. “We want the girls to have really luminous skin, so we’re using our luminizing moisture tint,” explained Do. “We want everything to be really sheer and pretty, so warm colors on the cheeks, no eyeliner, and just keep the eyes really open with mascara.”

Click through to see more photos and for more fun beauty tips.

The most important product that Vides used to create the messy-sexy hair was Sally Hershberger’s newly launched Body Fix hairspray. “It comes out very dry and it adds texture, so you can play around with it and brush it out,” he explained.

The pretty gray nail color on the model, which has the most gorgeous golden metallic undertones, is courtesy of up-and-coming brand Ginger + Liz. The shade was one of two custom colors they created for the event (and my fingers are crossed that they actually start selling this one at some point—it is to-die-for).

After talking to Do some more about what she was using on the models’ lips, I discovered the next product I am seriously coveting: Jouer’s lip enhancer. Not only is the milky quality oh-so pretty, but as she pointed out, ” it looks really nice on the lips alone even if you don’t use any other color with it.”


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