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Madewell + Birchbox Braid-a-Palooza at Fashion’s Night Out

It’s the start of Fashion Week, and to properly ring in the start of this season’s style extravaganza, we held a Fashion’s Night Out event in collaboration with Madewell. Lucky Madewell customers who were at the SoHo and Fifth Avenue stores in NYC and the Newbury Street store in Boston were offered September Birchboxes with any purchase of $100 or more. The fifth avenue store was bumping with energy—a kickbutt DJ rocked shoppers, while master hair technicians pulled together a variety of gorgeous plaits at the braid bar.  Here’s a peek at the vibe inside:

Shoppers getting their plait-on at Madewell’s braid bar.

A finished Katniss-style side braid, and the hairstyle menu for the evening.

Customers waiting in line for their braids.

Bracelets and baubles at the store; must-have booties for fall.

The rocking DJ booth.


Don’t miss the rest of our fashion week coverage!

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