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Dramatic Smoky Eyes and Hot Hippie Hair at Mara Hoffman’s Swim Show

We fell hard for Natalie Alcala last fall, when the LA-based writer and blogger spent a week guest blogging for us. In fact, we loved her posts so much that we asked her to be a contributing editor. In addition to blogging for us once a week, she’ll also be writing for the Birchbox Magazine and keeping us up to speed on all things fashion, beauty, and fun. 

I ventured to Miami last week to cover Mercedes- Benz Fashion Week Swim. While there were tons of designers offering covetable swimwear, Mara Hoffman’s colorful tribal-inspired pieces were a standout favorite. The beauty was equally enviable, which is why I had to stop backstage to meet the magicmakers.

The Vibe: Desert bohemian with a biker edge.

Makeup by Lottie Stannard for Make Up For Ever: “To create a bold smoky eye, we used Make Up For Ever Aqua Shadows, which are super versatile,” Stannard notes. “We started with a lighter shade on the whole lid, then created depth by adding darker shades over it. I really wanted to give the girls a smoked out bottom lid to complement their big hair while they’re walking down the runway.” Next, Stannard moisturized lips and dabbed on a tiny amount of Make Up For Ever Aqua Cream to create a light stain, then contoured faces with bronzer. For a fresh glow, she mixed Make Up For Ever HD Foundation with Make Up For Ever Face Luminizer Gel.

Hair by Nick Irwin for TIGI: “This look is an extension of what I did for [Mara’s] fall 2012 runway show, where we created these wider silhouettes and shapes. We’re still going for that desert hippie look, but wanted to create more length this time around, so we glued hair pieces into the hair, tonged it, and heavily brushed it out to create a big, irregular wave.” Once hair was set, Irwin used TIGI Catwalk Sessions Series Transforming Dry Shampoo to give the style a lived-in look. For a biker-esque feel that’s hippie yet urban, he bound leather pieces into hair and, after the look was completed, added TIGI Catwalk Sessions Series Finishing Spray for a gentle hold. “The hair has got to move; I’m not going for big Diana Ross disco hair, Irwin explains. “This is about a girl who wants bold, sexy hair that’s going to look hot anywhere, from Miami to LA.”

Want to recreate the Mara Hoffman style? Try one of these smoky eye looks in unexpected colors.

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