All you wannabe biker babes, listen up: Kiehl’s is doing a five city motorcycle tour to raise money for amfAR, the Foundation for AIDS Research. Starting today in Miami and traveling up the eastern seaboard, the charity ride will end in D.C. on the 21st. The brand’s president, Chris Salgardo, will be leading the pack as the team makes stops along the way at various Kiehl’s locations (see details below). Over the course of the nine days, Kiehl’s will donate up to $25,000 to the cause of HIV/AIDS research.
If you can’t make it out to ride (perhaps because of a day job), there’s more than one way to get involved. For every new “Like” on Facebook that Kiehl’s receives, they’ll donate $1 to amfAR. Or you can purchase the limited edition Active Lifestyle Essentials Kit (which comes with handy items like SPF 50, eye de-puffer, and hand salve). 100% of sales of the kit will go towards the charity. Be sure to tweet @kiehlsprez using the hashtags #liferide and #kiehlsgives to send words of support and encouragement along the way!
- 11:00-1:00 —Kiehl’s Miami Lincoln Road
- 1:30-2:30 —Kiehl’s Aventura Mall
- 4:30-5:30 —Dillard’s St. St. John Town Center Jacksonville
- 11:00-1:00 —Kiehl’s Atlanta Peachtree Pd
- 4:00 - 6:00 —Kiehl’s Georgetown
- 1:00-2:00 —Kiehl’s Tyson Corners
Learn more about Kiehl’s and find our favorite products from the philanthropic brand on Birchbox.com