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Our Summer Vacation Fragrance of the Moment: Warm

Though I’m no longer living by the school calendar, I still think there’s nothing better than summer vacation—in fact, I just returned from a week playing hooky from the real world in Cape Cod. Needless to say, I’m still dreaming of the beach, and anything that puts me in a vacation mindset is a good thing. That’s why I’m loving a new fragrance called warm. The summery fragrance is the creation of  Winnie Beattie, PR maven and owner of the chic Nolita boutique warm, and her perfumer friend Sarah Horowitz. It’s inspired by Beattie’s “childhood on the beach in Hawaii” along with her “adult life in pursuit of sunshine and warmth in all things—places, people and objects.” In short, it’s the perfect summer vacation fragrance. 

I’ve always had the feeling that growing up somewhere like Hawaii would feel like summer vacation year-round. Now I know that’s not true (largely thanks to The Descendants), but warm is reviving that belief. During my week in Cape Cod (which may be less exotic than Hawaii but has superior salt water taffy), I brought along the super-convenient small rollerball scent to keep me company. The sweet, musky fragrance was perfect for both lounging on the beach and eating dinner on the patio in the evenings. Even now that I’m back in the 9-to-5 mode, I find myself rubbing a bit of the scent on my wrists whenever I want to relax at work. You can find the warm roller ball or body oil (which you can also use in your hair) at,, or the warm boutique in New York. 


Find your perfect summer fragrance in the Birchbox Shop.

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