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5 Up-and-Coming Beauty Brands You Need to Try: Guest Blogger

We love surfing Heather Walczuk’s blog, Beauty Unbiased, for her smart and on-point makeup reviews, pretty photos and her upbeat insight. The resident New Yorker always has great tips for making the most out of your products, which is why we’re excited that this week she’s sharing tips about her fave summer finds, makeup-artists must-haves, and how to get a gorgeous top knot.


I’m all about the “humble brag” when I’ve discovered something before it gets big. That’s probably why I like to shop at vintage stores, frequent small, hidden restaurants, and watch independent films. But discovering smaller beauty brands isn’t always as easy. My indie beauty needs finally met their match at the HBA Global Expo, a beauty conference where editors handpicked 31 emerging beauty companies to be featured in a special exhibition called Splash Pavilion. Here are five of the up-and-coming beauty brands that you should be on the lookout for:

1. Karuna Skincare: I see better results for at home spa nights in your future. Karuna offers a collection of affordable yet luxurious cloth masks that trap serum deep in your pores. The newest product in their lineup is the Karuna Luxe Skin Restoring Mask, which hydrates and brightens skin.

2. LOLA Barcelona: Fashion and beauty have always been the bestest of friends, and this collection of limited release on-trend lip gloss and nail polish colors celebrates that relationship.

3. Me and the Girls: A dirty little secret about living in a city where you walk everywhere, is how disgusting your feet can be at the end of the day—like super gross. I don’t really want to be telling you this, but I have to so I can inform you that my feet looked incredibly refreshed and moisturized after using Me and the Girls Lavandula Revive Foot Scrub.

4. Naked Princess: A boudoir themed cosmetics and lingerie collection, I was seduced right away by their 24k Love Dust and Barely Coral lip gloss which has a light vanilla taste.

5. Scalisi Skincare: After her experiences with cancer, founder Jill Scalisi created an SPF-packed, anti-aging skincare line that goes on every bit as smooth as your favorite moisturizer. Plus, with every purchase of the Anti-Aging Moisturizer, $5 goes to the Skin Cancer Foundation.

Want to learn even more about great beauty brands to keep an eye on? Check out our favorite lines from Britain.

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