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Alicia Silverstone’s Pretty Products For Juice Beauty: Today’s Obsession

What do you get when you pair a vegan, environmentally-minded actress with an awesomely, efficacious organic beauty brand? The recent collection of ladylike products from Alicia Silverstone for Juice Beauty.

The actress, once known primarily as the ditzy blond, Cher Horowitz, from Clueless, is best known today for her commitment to veganism and environmental activism. Juice Beauty is known for their dedication to truly organic products that don’t sacrifice quality for marketing or cost. In other words it’s a match made in heaven.

The collection, which took two years to perfect, includes five products: Simply Pure Chamomile Cleanser, Simply Nourishing Moisturizer, Simply Flawless Pressed Powder, Irresistible Glow Facial Highlighter, Purely Kissable Lip Color. According to Juice Beauty CEO Karen Behnke, the actress was extremely involved throughout the development process. Silverstone told WWD, “I am a smell person. So, I was looking for a super yummy smell. I did so many smell tests, it was pretty funny. The texture is really important to me, too, and, obviously, the performance, but I was pretty confident in the combination of ingredients. There is the clinical part of making it work on your skin. Once that part is handled, the fun part is the smell and the texture.”

It speaks highly of Silverstone’s sense of smell that the products do indeed have a lovely scent. The two skincare products are both gentle and lightly fragrant, but our favorite product is the Irresistible Glow Facial Highlighter. The light rosy tint has a slight iridescence that’s designed to look good on all skin tones but looks loveliest on fair skin. We’ve been trading it around the office for a few weeks now and it’s ideal for giving cheeks a healthy glow. Find the entire five piece collection on Juice Beauty’s website.

—Lorelei

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