Quincy is a new fashion site aiming to up the style ante in workplaces around the country. With its unique approach to sizing, Quincy is re-imagining business casual, and giving women better fitting, beautifully tailored options (at affordable prices). We chatted with co-founder Christina Wallace to learn more about how they distinguish themselves from other e-commerce brands and their favorite color trend for spring.
1. Why did you decide to launch Quincy?
My co-founder Alex Nelson and I were both working in consulting after business school. We found ourselves wearing some truly boxy, boring, and downright unattractive clothes in order to look polished and professional. We were frustrated that there weren’t more affordable and stylish options for women the way there were for men. So we started with the idea that the silhouettes and styles could be vastly improved.
2. What makes it different from other apparel brands?
We quickly realized that standard dress sizes assume that women have a B-cup bra size and a perfect hourglass figure. There is a lot more variability in women’s shapes than the dress size accounts for, so we decided to throw it out and start over.
Quincy sizes are based on actual measurements. Our jackets, blouses, and dresses are sized by bra size (the cup and the band) plus torso length (petite, regular, or tall). Our pants and skirts are sized by waist (in inches, just like jeans), shape (straight, classic, or curvy), and inseam (we offer four lengths, plus unhemmed if you’d rather take them to your own tailor).
3. Where do you see Quincy in five years?
We want to build Quincy to be the brand that young women flock to for everything work-related. In five years, we hope to offer business formal and business casual attire, small leather goods, travel accessories, and all the styling advice and editorial content young women need to navigate the landmines of the professional dress code.
4. What’s your favorite color trend for the season?
We think tangerine is going to be a big trend this year for a couple of reasons. Pantone predicted “Tangerine Tango” would be the color of 2012 and they seem to know their stuff so I’ll believe them! Secondly, orange was all over the runways for spring 2012 from designers like Marc by Marc Jacobs, L’Wren Scott, Bottega Veneta, and more. And finally, it’s the perfect color to help you transition to fall, which means you can invest in pieces now and wear them all year long.
We also love the look of this Madison jacket! How cute does it look with the sleeves rolled up?