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The Next Big Natural Makeup Trend: Mascara!

A few weeks ago, I sat down with one of our favorite natural beauty experts, Melisse Gelula from Well & Good NYC, to get her thoughts on switching to a more eco-friendly skincare routine. In addition to chatting about her must-try products, we also got to talking about natural makeup trends. According to Melisse, “The next thing to look for is mascara. Pretty much every natural company that doesn’t already have a natural mascara is killing themselves to make one that customers will like.” Click through to find out Melisse’s current favorite mascara.

Melisse has tried most of the natural mascaras on the market but says, “the one that I use the most is not the most glamorous.” For everyday, she’s addicted to Lavera’s Volume Mascara in Brown. “I’m so glad I discovered the brown. It made such a difference for me. There’s something about this mascara that I just keep reaching for it in the morning.” Also on the top of Gelula’s list: Josie Maran GOGO Instant Natural Volume Argan Mascara and Organic Glam Mascara, which she says are both good for getting more dramatic lashes. Find Well & Good’s mascara recommendations here.

—Lorelei

Natural Mascara

Find out more ways we’re going natural in this month’s Birchbox Magazine.

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