When we launched Birchbox in September 2010, we weren’t really thinking about the boys in our lives. We created the service to help women discover new products (and have fun in the process). But we quickly found that men wanted access to products too—super cool grooming and lifestyle ones, of course. Our members told us stories about their boyfriends and husbands getting jealous of their monthly Birchbox deliveries, or of their sheepish male coworkers who came over to ask for SPF advice. After the breakout success of our limited edition box for men it was clear that men wanted in on the fun too.
We’re thrilled to announce Birchbox Man, our new monthly subscription. For $20/month, men can receive grooming and lifestyle products that span a range of categories. Expect everything from high-end cleansers and life-changing aftershave balm to spiffy accessories. Why the price difference? The box is bigger, with trial sizes as well as lifestyle products that aren’t samples at all (think t-shirts, socks, watches, etc.).
Just like the original Birchbox for women, we have a team of editors working to source the top products and write awesome original content. To learn more about the philosophy behind the service, read the Birchbox Man-ifesto (yes, our guys like their puns). We also have an exciting Shop filled with bump-fighting shave cream to hip socks and a Guide packed with crucial guy info (ie: how to properly cuff your pants).