Claudia Schiffer circa 1989.
This year marks Guess, Inc.’s 30th anniversary in retail, and the company is celebrating with a new ad campaign featuring Claudia Schiffer. If you’re looking at the image above and having flashbacks to the ’80s, it’s because that’s Claudia in her original 1989 Guess campaign shot by Ellen von Unwerth. According to WWD, the campaign solidified Schiffer’s career and Guess’ reputation as a marketing powerhouse. Their ads are still killing it today. Case in point: this one with Amber Heard. Click through to see Claudia’s new ad!
Schiffer’s new Guess anniversary campaign.
Amazingly, 23 years after her first Guess campaign, Schiffer looks as good as ever. We’re definitely feeling her voluminous hair and bold black liner. It may be a throwback to the supermodel’s ’80s campaign, but the new vibe is all ’60s. Here’s hoping we’ll age just as gracefully!