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Dollars & Sense: Why You Need This Stretch Mark Cream Instead of a Bikini

The best skincare products may not be cheap, but trust us: they’re worth every penny. Every week, we’ll break down the math and show you exactly why that fancy serum or cream is a smart splurge. This week, we’re previewing one of March’s samples (get excited!).

Our pick of the week: Until we found Apothederm’s highly concentrated cream, the thought of showing our stretch marks to the world was enough to make us dread bikini season. But thanks to this fast-acting formula, the unsightly fault lines on our thighs, bellies, and hips are finally disappearing (now if only summer would hurry up and get here faster). The targeted cream is filled with patented peptides that fade discoloration, plus brightening amino acids and natural moisturizers like shea and cocoa butters. You can expect to notice visible vanishing results in as little as two weeks, and the longer you use it, the more improvement you’ll see. Take our advice, and start using it now to prep for upcoming poolside sessions. Learn more about this miraculous cream after the jump!

How long it will last: If you use a heaping teaspoon (.17 oz) every day, the generously sized 5.7 oz tube will last you over a month, which is plenty of time to watch those unsightly stretch marks turn nearly invisible.

Buy this, not that: At $89.95 a tube, Apothederm’s stretch mark cream actually costs slightly less than this $98 Diane von Furstenberg bikini top (matching bottom not included). While there’s nothing wrong with building a stockpile of swimwear, we’d rather look good in our old bikinis than worry about displaying our ancient stretch marks in a brand new suit. 

—Mai

Another skin-saving cream we love? Jouer’s lush body butter.

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