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Let’s Get Social! Kicking Off Social Media Week

In honor of Social Media Week, we’ll be running a five-part crash course in all things social. Whether you’re a newbie blogger, an avid reader, or a pro vlogger, we’ve got something for you. First up, our current obsession, Pinterest!

What is Pinterest?

Pinterest is a site that lets you create virtual pin boards. By uploading your own images or re-pinning other people’s images, you create themed boards. Some common Pinterest board themes: Weddings, Home, Fashion, Hair, Nails, Travel, Food. 

In addition to creating your own boards you can follow other users or a subset of their boards. When you see an image you like or want to remember you can pin that back to your own board. Learn how to get started after the jump.

Getting Started

There’s one caveat: right now you still need an invite to join Pinterest. In our experience, you receive an invite a few days after you submit your email. You can also ask existing users to send you an invite, which can speed the process up. We’re happy to send you an invite! Email us at community@birchbox.com!

Once you have an invite, you can log in with either your Facebook or Twitter account. Just because you log in with these accounts doesn’t mean you’ll be auto-spamming your feeds with all your pins. You can visit ‘Settings’ in Pinterest and decide if you want your pins to auto-post to Facebook or Twitter or if you want to stick to a per-pin basis.

Pinning!

Once your account is set up, you can decide to follow users or individual boards. You can search by different topics or just start browsing in the ‘Popular’ tab. As you begin to see images that you like, just click to either ‘Like’ or ‘Repin’ to one of your boards. If you like most of a users’s boards then you can follow that user and each time they add a pin you’ll see it in the ‘Pinners You Follow’ tab.

How can Pinterest support your blog or YouTube channel?

Not only is Pinterest cool on its own, but it’s a great tool for supporting your blog or YouTube channel. If you are a blogger you can create Pinterest boards surrounding themes on your blog. For example, since our Birchbox Editors are blogging from behind the scenes at New York Fashion Week, we’re turning their pics into a Pinterest board. Pinterest users can discover the beautiful images and turn to the blog to read more!

YouTubers can leverage Pinterest the same way because it also supports video. If you have a set of hair tutorial videos you can create a board with all of those videos. When users search or stumble across your board they can view all the videos at once and if they want more they can click through to your YouTube channel! Here’s an example of our BirchboxTV board.

Bonus: Not sure who to follow on Pinterest? Check out our cheat sheet on our favorite Pinners!

—Rachel

Want more social media tips and tricks? Check back on the Birchbox Blog all week for our Get Social! series on social media OR  join us Friday in New York City at 9am EST for our Social Media Week Panel, “Picture This: How Brands Are Using Image-Based Services”.


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