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Customized Beauty at Cynthia Rowley

Show: Cynthia Rowley

Hair: Duffy for Amika

Makeup: Lottie for Make Up For Ever

Nails: Zoya

The Vibe: Individualized looks. For hair, that meant tailoring each style to the specific model. “Each girl is going to be treated separately,” said Duffy, the lead stylist for Amika. “Some may have their hair up, some might have it loose, but we’re working with their face shape and outfits.” The hairstyles themselves were centered around loads of texture, which was achieved through three different techniques. First, the models’ hair was rough dried with the hands and saturated with mousse, as well as styling products containing alcohol to dry it out. Next, small sections of hair were wrapped around hair pins in a figure eight and then set onto the pins using soon-to-launch Cynthia Rowley Amika Styler. Other small sections were then wrapped tightly around curling iron barrels the width of a pen to create tight ringlets. “I want you see the three different textures, but I don’t want you to see three defined sections,” said Duffy, who was emphatic about melding the hair together using only his hands once the pins had been pulled from the hair. 

Giving the models each their own look carried over to the nails as well, which were being done by Zoya. Dea, a light brown, was worn on eight nails while Cynthia, a deep teal, was applied as an accent nail to one hand while Christina was applied to a random nail on the other hand. “Cynthia and our lead nail tech, Elisa Ferri, wanted to make it unique so that each model was wearing a unique look just for them,” said Rebecca Isa, Color Specialist for Zoya. “I like that, rather than just sending robots down the runway.” 


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