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VMV Hypoallergenics Answers: How Can I Create Skin Goals?

For those with sensitive skin, VMV Hypoallergenics is a dream come true. Founded by a leading dermatologist/dermatopathologist, all of the brand’s formulas are created to be as allergen-free as possible, omitting 76 of the most common allergens, including fragrances, dyes, parabens and preservatives. This week, the brand is kindly sharing its unique insight into the world of complexion issues—and dispensing pertinent advice for people of all different skin types and concerns.

You really can achieve your skin goals. But like most resolutions, you need a clear action plan. Start by setting S.M.A.R.T. skin goals: Skin-specific. Measurable. Actionable. Realistic. Time-Bound.

Skin-Specific: Make sure your goals take into account your particular skin’s behavior, history, and current state.

Measurable: Keep a journal and work closely with your dermatologist and your VMV aesthetician to make sure you monitor your progress more accurately. Reading about how your skin is improving can really boost your confidence and keep you motivated, or help you fine tune your regimen.

Actionable: A genetic tendency to hyperpigment may be out of your control, but lessening your light exposure is something you can manage. Your goals should be things you can act on.

Realistic: Unless you already look like Gisele Bündchen, you probably shouldn’t put “look like Gisele Bündchen” as a goal. Have a heart-to-heart with your dermatologist and our skin-specialists to learn what’s possible and what’s unlikely. Set yourself up for success, not disappointment.

Time-Bound: Depending on your particular concerns, with consistent, proper therapy and prevention, you should be able to see improvements almost immediately to within a few weeks, and more dramatic results in six to eight months.

Skinvestment Plan: Once your goals are set, it’s time to plot your course of action. Answer the questions—about your concerns, current and past problems, things that you might be doing (or eating or using) that could be impacting your skin’s condition, and a brief skin and medical history—in the Skinvestment Plan you can download here.

Bring your completed form to the VMV Skin-Specialist Boutique at 868 Broadway or submit a ticket at so we can provide you with a step-by-step, take-home regimen that covers all the bases.

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