We were so excited to hear that one of our favorite bloggers, Emily Schuman of Cupcakes and Cashmere, has teamed up with Estée Lauder. The one woman tour-de-force will be blogging for the beauty brand on a special section created just for her starting next Monday.
Schuman told WWD she will be writing about beauty, including her favorite products and possibly some how-tos, and may even include some tidbits about her upcoming wedding in April. The 28-year-old has been writing about her love for fashion, food, decor and beauty since 2008 and has grown a loyal following. (We personally love her gorgeous photography and, of course, her amazing outfits. Love her Reed Krakoff bag!)
Schuman will also be featured on the brand’s Facebook, Twitter, and Youtube. This is the first time that Estée Lauder has taken a step into the content and commerce world, and with a particularly beloved blogger at that. It’s interesting to see such a unique partnership like this take place, with a well-established beauty brand reaching out to a young voice who is well-versed in the online world, but we couldn’t be more stoked to start reading her posts.
Do you love Cupcakes and Cashmere as much as we do?
For some of our video beauty how-tos, check out our Youtube channel.