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Dollars & Sense: Why Eye Serum is a Great Investment

The best skincare products may not be cheap, but trust us: they’re worth every penny. Every week, we’ll break down the math and show you exactly why that fancy serum or cream is a smart splurge. 

Our pick of the week: VMV Hypoallergenics Re-Everything Eye Serum. The skincare equivalent of our morning cup of coffee, this targeted treatment is made with a host of both high-tech and familiar ingredients to perk up tired eyes. A unique vasoactive boosts circulation and reduces the look of puffy circles. Kinetin growth factors amp up skin’s elastin and collagen production, while USDA-certified organic coconut oil heals and rebuilds damaged cell membranes. Finally, the pharmaceutical-grade formula omits 76 of the most common allergens, so it won’t irritate your sensitive eye area. Learn more after the jump!

Why is this serum’s purity such a big deal? According to VMV CEO Laura Verallo Bertotto, “investing in a hypoallergenic eye serum may be more expensive than choosing a commonly available option, but using safer skincare has been proven to prevent inflammation. And inflammation is a root cause of many problems—from acne to aging, dark spots and even certain skin diseases.”

How long it will last: A single pump dispenses a pea-sized (.5 ml) amount of serum. If you use it every day, the 30 ml bottle will last you 2 to 2.5 months. 

Buy this, not that: At $80 per bottle, this serum is the same price as 16 Starbucks Venti Mocha Frappuccinos ($5 each). In our humble opinion, it’s a way better investment than a few weeks’ worth of icy beverages. 


Another VMV product we love? Their multi-tasking Re-Everything Lotion, which is great for your face, hands, and body. 

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