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Beauty Profile: Key to Finding Your Sample Match

When you join Birchbox, you know you’ll be receiving monthly deliveries of high-end beauty samples from top brands. But you can make your boxes even better by taking the extra step of filling out your Beauty Profile. Our operations associate, Ally, is here to explain why this Q&A is the key to getting samples you’ll love.

Here at Birchbox Headquarters, our goal is to help you discover your product soulmate(s). As with any quest, your sampling journey will be filled with plenty of surprises and delights, as well as some lessons learned through trial and error. As matchmakers we know not every woman is looking for the same thing. That is where your Beauty Profile steps in. It helps us pick out the products that will best fit your skin tone, hair type, and more.

While every month we have a theme for the boxes and products, there are typically over a dozen different variations of the monthly Birchbox. By filling out your Beauty Profile we’re able to send you the box with the samples that best match your unique beauty personality. For example, in the January 2012 Birchbox we sent Algenist’s high-tech skin cream to subscribers who listed “aging” as their top skincare concern. Conversely, your profile also helps us avoid mismatches when we sample skin tone specific products like this month’s Miracle Skin Transformer! (Hint: some great face makeup products coming your way in February!)

The Beauty Profile also takes other aspects of your lifestyle into account—for example, members who indicated that they are interested in natural and organic product were more likely to get samples from Tay, the chic eco-brand. Some questions help us gauge where your beauty routine is on the spectrum from adventurous to low key. For example, if you respond, ‘I’m looking to experiment and change my beauty routine’ and have an ‘Adventurous’ beauty style, that tells us that you might be open to trying products beyond your beauty comfort zone. That said, we try not to pigeonhole our customers. Birchbox is an innovative way to approach beauty, so we know all our subscribers are excited to try new things—despite age or geographic location! Sampling through Birchbox is a great way to test items outside your usual comfort zone, instead of the same old standbys.

One last note: When we’re choosing what samples to send out each month, we draw from our history of past successes. We have long-term relationships with our brand partners and work with them to introduce their best products to customers throughout the year. So if you’re a new subscriber, we may send you one of our bestselling products that was first sampled months ago. After all, we wouldn’t want you to miss trying a star product like the bestselling Shu Uemura Essence Absolue or Jouer Moisturizing Lip Gloss.

And as always, we are eager to hear your feedback! If you feel a sample was sent without your Beauty Profile in mind, please be in touch! We’re happy to hear your feedback and explain why you should give this sample a shot at your love!


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