Photo: US magazine
Balenciaga has just announced that Kristen Stewart, who plays vampire-besotted Bella in the Twilight films, has signed on to become the face of their new fragrance.
Stewart will rep the brand’s next fragrance, launching in the fall 2012, following in the footsteps of French chanteuse Charlotte Gainsbourg who has been the face of Balenciaga’s debut scent for two years.
In a statement about the partnership today, creative director Nicolas Ghesquière said that Stewart “embodies the modernity of the new fragrance with her unique sensibility and intelligence.”
I loved Stewart and her geeky awkwardness in Adventureland. But I can’t remember a time (save maybe the wedding scene of Breaking Dawn) where she seemed elegant enough to be the face of Balenciaga. She might prove me totally wrong, though, in her take on Snow White this June.