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Hello Flawless! Benefit Launches Their First Liquid Foundation

Photo: WWD

We’re constantly extolling the virtues of Benefit’s skin perfecting products, like The POREfessional, Erase Paste, Ooh La Lift (we could go on and on), but up to now, the brand hasn’t had a liquid foundation we could call on. That’s all about to change on Februray 15th when the new Hello Flawless Oxygen Wow foundation launches online. The foundation, which will come in nine shades, will be available at brick-and-mortar stores on March 1 for $34 (1 oz.). 

Julie Bell, executive vice president of global marketing for Benefit told WWD: “We started brainstorming three years ago, and knew that we wanted something that brightened and hydrated skin, left it luminous, but also natural looking…We decided that because oxygen is what naturally breathes life into the skin, it would be amazing if we could come up with an oxygen complex.”

I can’t wait to try the brightening formula. February is shaping up to be a month full of exciting launches!


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