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Emma Watson’s New Lancome Ad Revealed! (And It’s Just As Gorgeous As We’d Hoped)

Photo: WWD

Emma Watson, our favorite pixie-haired British star, has a new sexy ad for Lancome’s soon-to-be-released “Rouge in Love” lipstick and “Vernis in Love” nail polish line. Set to launch worldwide in mid-February, the collections of sassy colors are targeted specifically at younger consumers. (Earlier this year, the brand launched the Hypnôse Doll Lashes mascara and the Trésor Midnight Rose fragrance in France, which also featured Watson as its spokesmodel.)

A representative for the brand told WWD that the Rouge in Love shades were developed for the younger set who have historically favored glossy looks. Many of these young women had complained that lipsticks felt too heavy and that the colors didn’t last long enough. Thus, Rouge in Love was formulated for “six-hour perfect wear” intense color and will apply like a light film across your pucker.

For proper pairing, Lancôme is also releasing 24 colors (ranging from classic to trendy) of Vernis in Love nail polish. The Rouge in Love lipstick will be available exclusively for the first three months at Nordstroms for $25, and the polish will be available for $15 nationwide.

We’re looking forward to seeing the lines next month. Are you itching to run and grab them from the store, too?

— Candice

Until we can snag the Rouge is Love line, we’re still huge fans of this Beauty Is Art red lipstick.

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