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Photoshop Scandal: H&M Digitally Pasted Real Model Heads Onto Virtual Bodies

A few days ago The Great Photoshop Debate really heated up on our blog when we pondered whether a label on a photoshopped picture could remind us that no one looks as perfect in the flesh as they do in magazines. Now, there’s an even crazier controversy on our hands: how virtual is too virtual? For their new lingerie campaign, H&M took real model’s faces and photoshopped them on top of computer-generated bodies.

Jezebel found an article in Aftonbladet, a Swedish newspaper, where an H&M press officer explains that the svelte bods used to show off their new line are “completely virtual.” A mannequin’s body is photographed and then run through editing software to become more human looking. To pull the entire image together, the store shot models’ faces separately and then paired them with the ultra-perfected bodies on-screen. While we appreciate that H&M is trying to show us just how sexy their lingerie is, we can’t help but wonder if this is taking things a little too far.

Would you still buy the store’s lacy duds knowing that the models are made from scratch?


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  1. abrainwashed-society reblogged this from birchbox and added:
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  4. thedoctorofwhy reblogged this from birchbox and added:
    gotta be kidding me..
  5. makeupbytiffany reblogged this from birchbox and added:
    You know I love a photoshop controversy… what do you think?
  6. lookingislearning reblogged this from ifthatswhatyourin2
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  10. houseofposey reblogged this from birchbox and added:
    Oh hell no.
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