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Tory Burch Enters Beauty, First Fragrance On The Way

Veronique Gabai-Pinsky, Tory Burch and William Lauder. Photo: Kyle Ericksen wwd.com

WWD reported last night that Tory Burch has partnered with Estee Lauder’s Aramis fragrance division to release her first women’s fragrance in 2013. Burch says, “For me, beauty was part of the plan since the beginning, especially fragrance.” But Burch won’t stop at fragrance: the plan also includes a color cosmetics collection to be sold in her stores. Also look out for costume jewelry in stores now, a swim collection coming this spring, and eventually a home collection and small men’s offering. Will you be rushing out to get the fragrance?

-Lorelei

Can’t wait until 2013 for a new fragrance? Find our favorites in the Birchbox Shop.

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